
I had a piece published this week through the Alabama Center for Real Estate at the University of Alabama's Culverhouse College of Business. It's called Your Commercial Insurance Renewal and What Football Has to Do With It.
If you own or manage commercial property in Alabama, it's worth five minutes of your time.
Here's the short version: everyone's celebrating a soft market right now. Rates are down, carriers are competing, and it feels like a win. And in some ways, it is. But the headline doesn't tell the whole story, and a few things happening underneath it can turn a good-looking renewal into a bad deal.
The article covers four areas where I'm seeing real exposure for Alabama property owners:
The NIL analogy I use in the piece is one I keep coming back to in client conversations. New capital flowing into the carrier market is creating competition and that's genuinely good for buyers. But a broker who just chases the lowest number isn't doing the job. In a soft market, what gets carved out of coverage to get that number matters just as much as the number itself.
If any of this connects to something you're working through at renewal, I'm happy to talk through it.